Example audit for a fictional business
New scent
Luna Candles ad audit
Current ad
Boosted post
We sell candles. Visit our shop for more information!
Learn moreWhat works
Clean product photos, posts regularly.
Fixes
1
Hook
We sell candles.
One candle. 60 hours of calm.
The first 2 seconds don't say why to care.
2
Campaign type
Boost optimizes for likes. Use Ads Manager with a Sales objective and test 3 creatives.
3
Tracking
No Meta Pixel, so Meta can't learn who buys. Install the Pixel with Purchase and AddToCart events.
Priority
Start with Fix 2 and 3 this week, then test new hooks.
L
Luna Candles
Sponsored
We sell candles. Visit our shop for more information!
LUNACANDLES.COMLearn more
123L
Luna Candles
Sponsored
New scentOne candle. 60 hours of calm.
LUNACANDLES.COMShop now
1
No hook
The first 2 seconds don't say why to care.
2
Campaign type
Boost optimizes for likes, not sales.
3
No tracking
Without the Meta Pixel, Meta can't learn who buys.